The “Talking Back to ExxonMobil” Advertorial can be seen here (PDF)
Kudos to Dot Earthling Jeff Huggins for taking this action! Jeff explains:
Well, one of the members of ExxonMobil’s Board of Directors is a professor at Harvard Business School, which I attended from 84 to 86. I’ve had some brief correspondence with him, but ExxonMobil doesn’t seem to be changing.
About the same time that assorted feelings were swimming around in my head and heart, I heard the President of the American Chemical Society give a great talk at an “energy and ethics” conference. That prompted me to read the American Chemical Society’s Position Statement on Global Climate Change.
And then an idea clicked: Why not run an advertorial of my own in a paper that ExxonMobil’s Board member, as well as other relevant folks, would be likely to see? In a paper that would be affordable, too, from the standpoint of running an ad. So, I decided to “speak out” and “talk back” by writing and running this advertorial, as a full-page ad, in the independent student-run newspaper at Harvard Business School. And, I decided to use quotes, to let others do the talking, in order to make a vital point as credibly as possible.
Anyhow, the ad ran in this week’s issue of the “Harbus“, the weekly paper at the business school. And, as I understand, my (largely accidental) timing proved to be good: This week, Harvard University is having some sustainability festivities, and Al Gore spoke in Harvard Yard today.
That’s the backstory. I don’t know if the advertorial will do any good, and I’ll probably never know. But, in the end, I suppose I HAD to run the ad in order to “talk back” to the big guys. My pocketbook is not happy, but my conscience is “satisfied”.